Festina, a Swiss watch manufacturer, was founded in 1902. And 'the timekeeper of the Tour de France certified. More than 100 years when it comes to leading names in Europe and also a best seller in his native country. At the moment, the Festina brand carries on its heritage of fashionable European watches with an extensive collection of watches to fashionable, comfortable and sporty for almost every occasion.
Since its establishment, Festina Watchesa niche brand by a character unique carved. Shaped by the changing generations, these watches are elegant, vibrant and highly efficient. Theses are really for people who devote their lives to breathe heavily and love to enjoy every moment through the thick and thin of life meaning.
These watches are of Japanese quartz movements and other matchless, inherent features together. The movement Mecaquartz, a no-battery mechanical quartz movement, is anotherHallmark of the brand. In addition to all theses exceptional attributes, you can take a major chunk of Festina watches chronographs account standard sports advertised Road Warrior in the world of chronographs.
Festina also tempered the media spotlight in 1998 through a dubious reasons. The Festina team sponsor of the Tour de France, was caught in doping scandal.
Festina offers a wide range of products - digital, analog, chronograph, leather, stainless steelSteel and titanium. It 'really does not matter which model you choose, it is a lasting effect on your personality. Some specific models are Festina located on the top of the market and almost turned into a brand of monopoly in the watch market. Some models are extremely adored by sports enthusiasts and from time to time, the company has developed innovative features to give them a boost.
The Tour de France alarm watches, when rolled in the overheated market, theCompetition and forced other watch producer to match the level. The brand has a number of enthusiastic applause from the competition as well. Its status has received a further boost when it launched the modified version of the brand to life by presenting it as Festina Tour de France Chronograph Alarm Clock.
In the last 15-20 years, Festina watches have some sort of segment for itself, creating the pulse of the watch lovers. Now, it focuses mainly on the sports field because of the increasing popularity ofSporting events. It has a strong team in the form of technical support that focuses mainly on the innovation process. Sponsorship of certain events, professional cycling, has a presence throughout the world and recognition.
In terms of marketing strategy, Festina has surpassed even some of the major producers watch and still holds a respectable place. For each country, adopted a different set of strategies. Its association with cycling events has created a huge market for this, evenoutside Europe. United States of America has a large market as the company has a completely different strategy for the U.S. has allowed some U.S. distributors to make merry by selling the watches through the bike shops. He offered some opportunities and to promote the process and is now reaping the rewards in the form of growing demand of Festina in the U.S..
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